I’m Liselotte Appel, with over 20 years of leadership experience in business development across industries such as travel, real estate, auctions, facility management, arenas, ferry lines, hospitality, elder care and retail.

My passion lies in transforming businesses through customer centricity, employee engagement, and a strong service culture—a philosophy I’ve refined through real-world experience and insights from Disney and the hospitality industry.

I founded Appels Business AB with a clear purpose: To help organizations grow through world-class service, where the customer experience becomes the heart of the business strategy.